An old friend of mine used to say ‘Eddie knows best’ whenever he was right, or more often than not when he *thought* he was right! I nabbed it from him.
I started using the alternative ‘Dunk knows best’ back in the mid-2000s when I started receiving a lot of hate online from a group of people who were removed from the forums on my KopTalk members’ website.
Their exclusion didn’t go down too well with them and as well as that incident spawning yet another website thanks to KopTalk, a number of them launched a blog to try and discredit me and to “take me down”. Lie after lie was published and this angered my followers and supporters who started hitting back by repeating the ‘Dunk knows best!’ phrase I’d once used, and it worked.
It was just a joke really, a bit of baiting, but it stuck. More and more of my supporters started saying ‘DKB’ when my claims surrounding certain events surrounding Liverpool Football Club came true and eventually I opted to turn it into a brand which has worked for me.
Basically, it was just a bit of fun. It sounds arrogant but the DKB attitude is only aimed at the people who dislike me and who have tried to disrupt the things that I do. Those who know me, completely get it. They also know that Duncan and Dunk are two completely different personalities.
So, kids, this is proof as to how something negative can be turned into a positive. Don’t let the bastards grind you down!