Frequently Asked Questions

Here are some of the questions I’ve been asked over the years, covering football, KopTalk, my professional work and a few personal interests.

Who are your all-time favourite Liverpool and non-Liverpool players?

John Barnes and Paul Gascoigne.

Barnes was an extraordinary footballer. I’ve always admired creative players with flair, particularly wingers, and he was one of the very best. Meeting him when I was just 15 years old was a dream come true.

As for Gazza, his goal for England against Scotland at Euro ’96 remains my favourite goal of all time.

What makes you happy?

Making other people happy. Whether it’s helping someone, making them laugh or simply brightening their day, I get a lot of satisfaction from that.

I also enjoy seeing ideas turn into something successful, particularly projects I’ve helped build from scratch.

What’s your favourite song?

Blue Monday by New Order. An absolute classic.

Who’s your favourite musician?

Post Malone.

What are your favourite television shows?

House of Cards (the American version) and Only Fools and Horses are two of my all-time favourites.

I also enjoy documentaries, particularly those examining real criminal investigations and major historical events.

What annoys you?

Flies! I absolutely hate them.

Selfishness, dishonesty and bullying are also high on the list. I value people who are straightforward, loyal and treat others with respect.

What’s the most memorable experience you’ve had through KopTalk?

There have been so many, but one occasion stands out.

Liverpool legend Tommy Smith invited me to a reunion of the club’s 1965 FA Cup-winning team. Sitting at his table and singing You’ll Never Walk Alone with Liverpool legends at around two in the morning was an unforgettable experience.

I’ve been incredibly fortunate to meet many people connected with Liverpool Football Club over the years, all because of a website that started as a hobby in a small bedroom.

Another highlight is meeting KopTalk followers in unexpected places. I’ve been recognised by Liverpool supporters in towns and cities across Spain and the UK, as well as further afield in places such as Malta, the United States and Thailand.

Knowing that people around the world follow and enjoy my work is something I never take for granted.

Ultimately, it’s the people who have supported KopTalk over the years who have made the journey worthwhile.

How did you become involved with CF Benidorm?

Having spent much of my professional life involved in football through KopTalk, I was approached by CF Benidorm to help with the club’s development and ambitions for the future.

However, the story actually began with an independent project of my own called CF Benidorm Talk.

When I first started following the club, I noticed that there was relatively little coverage available to supporters. Many people knew very little about the players, the manager or even which division the team competed in.

It reminded me of when I established KopTalk in 1998. Back then, the internet was still in its infancy and independent Liverpool FC coverage online was extremely limited. Recognising that opportunity early played a significant part in KopTalk’s success.

I saw a similar opportunity with CF Benidorm and began producing content to introduce supporters to the players, management and club itself, helping people understand what was happening and encouraging greater interest in the team.

What’s particularly interesting is how the two experiences mirror one another. When I started KopTalk, there were very few independent Liverpool websites. Today, there are countless websites, social media accounts and online communities dedicated to the club.

I’m now seeing something similar happening with CF Benidorm. As the club grows, more independent fan accounts and websites are beginning to appear.

In both cases, I recognised an opportunity to provide something supporters needed before a wider online community began to develop. I’ve always believed that recognising an opportunity is only part of the challenge. What matters is being prepared to act on it and create something that brings people together.

CF Benidorm became aware of my work through CF Benidorm Talk, and that eventually led to an invitation to become involved with the club itself.

I was genuinely proud and honoured to be asked.

I initially joined as Supporter Liaison Officer, helping strengthen relationships between the club and its supporters, improve communication and develop the matchday experience.

As my involvement grew, so did my responsibilities. I subsequently became Director of Media & Growth Strategy before being appointed Chief Revenue & Strategy Officer, my current role.

Today, my responsibilities include commercial strategy, sponsorships, revenue development, strategic partnerships, media, marketing and supporter engagement.

It’s been an incredibly rewarding experience. Having spent so many years covering football from the outside, being directly involved behind the scenes has given me a completely different perspective on the game.

I’m grateful for the trust CF Benidorm has placed in me and proud to contribute to its future.

What is Adelante Football?

Adelante Football is my independent platform, where I share my experience, insights and perspectives on football, media and supporters.

You’re a big fan of AI. What interests you about it?

I’m fascinated by artificial intelligence and how quickly the technology is developing. I use AI extensively, both professionally and personally, and follow developments across the industry very closely.

Having worked in digital media since the late 1990s, I’ve witnessed some extraordinary technological changes, but I believe AI has the potential to be one of the most significant of them all.

I’m particularly interested in its practical applications, from content creation and digital publishing to business strategy, productivity and problem-solving. I regularly experiment with different AI platforms, test emerging tools and explore new ways of incorporating the technology into my everyday work.

For me, it’s not simply about using AI to make existing tasks easier. It’s about understanding what the technology makes possible, where it’s heading and how it could change the way we work and live.

I find the whole subject genuinely fascinating, and there’s rarely a day when I’m not exploring something new.

Do you have interests outside football?

Absolutely. I have a longstanding interest in American criminal trials, particularly high-profile cases and the legal proceedings surrounding them.

I also follow British and American politics and enjoy films and documentaries based on true events.

When it comes to television, I particularly enjoy factual programmes and crime documentaries. 24 Hours in Police Custody is one of my favourites.

I’m also interested in technology, business and how new ideas develop into successful ventures.